Consumer Analysis
Assignment - Consumer Survey Question Development
A well designed survey can help you to have an even better understanding of the consumer's and their needs and wants. Use the shared form to begin to develop a framework for a survey that you will send to CLC students. Please refer to question development form in Google Classroom.
Assignment - Consumer Characteristics
In order to meet the needs of your customers (the consumers), you need to first understand and know something about who they are, what they do, and how they live. We call this getting to know your customer's characteristics. Use the shared form to think about the consumer's characteristics.
Refer to shared form - Consumer Characteristics
Refer to shared form - Consumer Characteristics
Assignment - Consumer Needs
Now that you have thought about who your customers are, it is time to think about what they need out of the type of food product you are developing. Use the shared form to think about the consumer's needs.
Refer to shared form - Consumer Needs
Refer to shared form - Consumer Needs
Assignment - Adapting Your Product Based on Assumptions
Based on assumptions about you customers, think about possible changes to your product and packaging that might make it more appealing to consumers.
Refer to shared form - Adapting Your Product Based on Assumptions
Refer to shared form - Adapting Your Product Based on Assumptions
Assignment - Ingredients and Recipe
Before diving into survey design, you will need to have some idea of what ingredients you will use in your food product and how you will make your food product.
Refer to shared form - Possible Ingredients and Recipe
Refer to shared form - Possible Ingredients and Recipe
Assignment - Final Survey Development and Implementation
Assignment - Final Survey Development and Implementation
Assignment - Implementing Your Survey