Final Market Analysis Report - Requirements and Format
See a Partial Sample Report Here
Cover Page
See a Partial Sample Report Here
Cover Page
- Name
- Date
- Title - Final Market Analysis Report
- Company Name
- Company Logo
- Section Titles
- One paragraph that describes what will be found inside the report.
- Section 1: Competitors
- Provide the following information for three competing companies and their main competing product.
- name of the company,
- logo of the company,
- when the company was founded,
- types of products the company makes,
- name of one product the company makes that directly competes with your product,
- description of the above product,
- picture of the food product,
- picture of the food product's packaging,
- list of first 5 ingredients,
- calories in the product,
- describe what makes the product unique and special,
- where is the product primarily sold.
- Section 2: Survey Results
- Introductory paragraph describing your survey, who you gave it to, and the number of people who participated in the survey.
- Provide the results of your survey question by question.
For each question, you should provide the chart/graph that presents the data (percentages by response) and a table that reports the data. - For each question, discuss how the responses to that question will influence the design and production of your food product.
- Section 3: Opportunities
- Based on what you know about your customers and their needs and your competitors and their products...
- What makes your product different from and or better than your competitors' products?
- Why would people want or need your product?
- Why should TRF make and sell your product?