Project Summary
As reported by Food Processing's Rollout, "the sheer size of the kid's food product market is growing every day."
The Pittsburgh based company Tri River Foods has been manufacturing processed and prepackaged foods for more than 25 years. They have prided themselves on being trend setters in the food industry, but with the introduction of Lunchables Uploaded by one of their competitors, TRF feels they have fallen behind in the lucrative kid's food market. In order to reestablish the company as an industry leader, TRF would like to develop a line of prepackaged foods that is targeted to middle school and junior high school students. TRF Mission Statement Tri River Foods will develop and market nutritious and convenient foods at prices that are affordable to all American families. |
The Ideas
As more and more schools cut back on cafeteria service, but in turn encourage students to eat more healthfully throughout the day, TRF anticipates a huge demand for prepackaged and nutritious snacks, drinks, entrees, and desserts that parents will buy and that kids will not only eat but ask for by name. Because of this, TRF would like to develop and market the following product ideas for consumption by middle school and junior high school students:
The Job As the TRF New Product Development Director, your job is to develop one of these ideas into a concept and marketing strategy. Your responsibilities will include developing a:
|