A New Niche
The sheer size of the kids' market is growing every day. As the echo boom kids reach school age, they exert more influence over the grocery cart. 22% of the the US population is under the age of 15, with the peak of the boomlet babies entering grade school. Marketing firm Kid Think, Inc. reports that one-third of all processed foods are purchased for children. As an example, the refrigerated juice category is a huge market, standing at $3.5 billion in sales, up 5.6% over the previous year. Likewise, categories such as snack, lunch, and dessert foods for kids are growing yearly. There is lots of room to carve out a new niche, and a niche built around a nutritious kid's product that parents will buy and kids will eat makes a great deal of sense.
Food Processing's Rollout. Vol. 2, issue 19, October 16-31, 1997.
Nancy Power. Kids Get Juiced
The sheer size of the kids' market is growing every day. As the echo boom kids reach school age, they exert more influence over the grocery cart. 22% of the the US population is under the age of 15, with the peak of the boomlet babies entering grade school. Marketing firm Kid Think, Inc. reports that one-third of all processed foods are purchased for children. As an example, the refrigerated juice category is a huge market, standing at $3.5 billion in sales, up 5.6% over the previous year. Likewise, categories such as snack, lunch, and dessert foods for kids are growing yearly. There is lots of room to carve out a new niche, and a niche built around a nutritious kid's product that parents will buy and kids will eat makes a great deal of sense.
Food Processing's Rollout. Vol. 2, issue 19, October 16-31, 1997.
Nancy Power. Kids Get Juiced